Question 5

How did you attract?address your audience?

Video;


To attract/address the audience, research had to take place in order for the opening sequence to be appropriate. My group and I had to do some primary and secondary research which informed us of the audiences preferences. An example of some primary research I did was vox pops and questionnaires. My group and I wrote out a questionnaire which questions we thought we needed to know in order to plan our film. Some of the questions were;

• How old are you?
• Whats you favourite sub genre? 
• Do you prefer a male or female antagonist?

The group then went and asked 40 people and filmed their answers. This research is essential to the film planning as it helped my group and I understand what the audience wanted. In the feedback we recognised that the audience mostly wanted a stereotypical conventional thriller. The information my group gained helped us decide on the key assets of producing our film. It told us what the audience wanted to see or what the film world was lacking. From this we decided on things such as the thrillers subgenre and the target audience because of what the audience would want to watch or want they want to be created. More research carried out this time secondary, this also benefitted the product, some of the research was to watch other thrillers and look into the micro elements. For example I analysed the sound elements in 'Mama'. I focused on which sound effected me most when watching and how I would like audience of my work to feel. I took some inspiration from this research. Both types of research helped when planning our production because we gained information of what the audience wanted and we found inspirations from research into microelements. The inspirations were very helpful when planning within the opening sequence it helped us understand what was conventional, stereotypical and effective in thriller films. It helped with planning because we understood how to structure the microelements and narrative to make them, compliment each other and make the product most effective.